Transit Education and Advocacy

When planned transit projects face uncertainty, we know how to capture the right stories from the community that can reach the ears of decision makers in order to help justify keeping the project alive.

  New capital investments in communities can stretch out over many years while facing potential opposition and delays. It’s critical to show grassroots support from a wide variety of stakeholders to sustain community support across the duration of a project – and to help justify the investment to critics. See how we achieved this to support the investment in Georgia’s first bus rapid transit line in Summerhill.

We were in San Francisco right after the opening of the Van Ness Bus Rapid Transit corridor to document how this long awaited project is supporting the local economy and community -- and how it can be a model for other cities to embrace BRT as a newer mode of transit.

  This Indianapolis bus rapid transit (BRT) case study inspired an in-person visit for the Clayton County Commission, leading to their unanimous support for BRT for new high-capacity transit lines. Both trips were captured in video to support public education and boost acceptance of this new mode of rapid transit.

  Testimonials from transit riders offer the most relatable experiences for authentic storytelling. See how we expanded the How Do You MARTA series to feature Gwinnett transit riders’ current experiences while highlighting the need for more access. These personal stories supported the public education campaign leading up to the March 2019 Gwinnett transit referendum.

  Public events can offer ample subjects for great storytelling. See how we captured individual statements and testimonials during public educational events for the 2019 Gwinnett transit referendum. Hear directly from transit users, residents, and stakeholders to understand how expanded transit options will change their lives through economic growth and access to opportunity.