Strategic Storytelling Services

We work with you to achieve your strategic communications goals. AS3 Storytelling is all about the human connection. Our strategy starts by identifying who are the best storytellers to build authentic connections with your audience. We creatively weave these voices together to create real video stories, not marketing pitches.

Forget the typical video news report with a voiceover or talking head office interviews. We break the corporate video mold. We help you find the storytellers that represent your brand & message. We interview them to capture real stories that achieve your goals.

Instead of drafting a word-for-word script, we’ll draft an outline of your key messages. We’ll capture these messages through natural interviews with these storytellers. We don’t shoot in a conference room or office. We go out to the scene to capture moments where people live and work. This results in content that feels more authentic and less like a marketing pitch. It's a conversation!

Adam Shumaker is our Principal and Chief Storytelling Officer. His career has included many years at CNN, founding and operating Adam Shumaker Productions, and leading the Office of Digital Media at the Metropolitan Atlanta Rapid Transit Authority (MARTA). At CNN, he traveled the world and specialized in creating long-form news stories as a ‘one-man-band’ without the help of a TV reporter. In the absence of a script or voiceover, he found ways to interview people from all walks of life - to narrate their story clearly, concisely, and authentically. Adam continued to hone this skill at MARTA, creating several video series that featured transit customers and transit employees. Their heartfelt and personal stories, told first-person, supported the overall strategic goals of the transit authority while increasing brand authenticity.

Adam also currently serves as vice-chair of the American Public Transportation Association (APTA) Marketing, Communications, & Customer Experience Committee.

It’s sort of like a ‘street film’ documentary and it works to resonate with a wide audience. Watch how this type of storytelling works for the Midtown Alliance. Or check out this series of transit case studies from cities across the United States. Plus, you can see how frontline workers can tell their own story in a compelling and relatable way. Customer testimonials can be captured and told in a realistic manner without getting a straight marketing pitch. We also know how to have fun with live music promotions!

Adam and his wife are raising their young daughter in Atlanta without ownership of a car. They choose to rely fully on transit for a richer and fulfilling experience. Adam is passionate about supporting transit investment, expansion, and ridership. Adam also serves as the Vice Chair of the American Public Transportation Association (APTA) Marketing, Communications, & Customer Experience Committee. We specialize in telling the stories of transit riders, employees, and stakeholders from our lived experience. These storytelling principles are also universally applicable to all organizations and businesses beyond the transit sector.

AS3 Storytelling is located inside the oldest high rise in Atlanta, FlatironCity, which is in the heart of the historic downtown neighborhood at the intersection of all MARTA rail lines, streetcars, and many bus routes. The central location allows easy access to and from all parts of the region, including unparalleled access to other cities with direct flights from the Atlanta Airport, which is only 16 minutes away by train. We have a passion for downtowns, walkable neighborhoods, and transit access.