Many organizations document their events with video with a sizzle reel of action shots but fail to tell a compelling story about the event and what it means to your core mission. As former journalists, we excel at capturing key interviews and sound from event speakers and attendees that reminds your audience what it's all about -- while still capturing all the fun images of a sizzle reel.
Cobb Economic Development Plan
We leveraged public engagement meetings to capture personal stories that show the potential real human impact of Cobb County's Economic Development Strategic Plan. These stories bring the data to life with relatable stories, proving the plan is more than just charts and numbers. Authentic stories are key to drive support for the plan's initiatives, particularly f the decision-makers.
We captured this story during a groundbreaking event, mixing personal interviews with stakeholders in the audience with official comments from the podium. What really makes this story resonate is hearing from an event attendee who tells us that this affordable housing project is going to help her children stay in their home town -- reminding us what it's all about!
We talked directly with panelists and stakeholders at this kick off event for the South DeKalb Strategic Initiative, creating an authentic and targeted narrative that summarized the event themes and discussion. We turn your community meeting into a personal story, capturing voices from attendees that reinforce the personal and human impact of a new initiative or strategic plan.
We let the event attendees tell us about the market, why it matters, and why it makes them choose to be in Midtown.
People, Midtown, and dogs. This video recap could have easily been a musical sizzle reel without any particular story -- but we make sure that we talk to people at every event to create a narrative that quickly captures what happened and why it matters.
1. What are your specific brand and culture goals?
2. What is your intended audience to connect with?
3. Which storytellers have a personal testimonial that would best connect with that audience?
· We assemble the narrative organically. Nothing is scripted. No voice overs.
· We want every story to be authentic and thorough, but direct and to the point.
Contact us today to schedule a consultation and learn more about how we can help. We look forward to hearing from you!
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