Employee Storytelling

Retention and Recruitment

Let Your Employee Stories Build Your Culture

You don’t need a separate and explicit recruitment video to grow your team. These employee stories can do the job in a much more authentic and natural way. By showcasing their work and why they choose to do this job, it’s a natural pitch for recruitment and retention. See how Midtown Alliance highlights their community event work while also letting their staff tell why they love their jobs. It builds your brand while encouraging others to want to join your team.

Police Recruitment

Employee stories can be selected to target key positions that have recruitment needs. See how we highlighted these personal stories of police officers with a clear pitch to join the force.

Heroes Recruitment Video Series

The MARTA Heroes recruitment video series strategically highlighted employee stories that provide a showcase for the brand while encouraging people to be part of the family. This series won the 2022 AdWheel Grand Award from the American Public Transporation Association (APTA).

Individual Stories

MARTA Heroes video series

The MARTA Heroes series gives a voice to transit frontline staff to tell their personal stories of the work being done to improve the customer experience. These stories are told on the scene while staff are actively working. This experience creates authentic connections with audiences to get to know the people behind the work.

One Video, Many Uses

Each employee video story delivers upon these goals:

· Humanize the brand

· Showcase impactful work projects

· Recognize and reward employee work

· Grow culture to retain & recruit staff

Customer Stories

Testimonials from your customers can also offer a relatable experience to grow your company culture by seeing positive impact on customers’ lives. The How Do You MARTA series features real transit riders telling their own stories. The series captures authentic, first-person customer stories to further illustrate the impact of the daily work of MARTA staff.

Small Business Storytelling

Meet the Owner, Staff, & Customers

People need to know about your business through personal and relatable stories. For small businesses, we can interview the owner(s), staff, and/or customers to capture the essence of your business in a natural and authentic manner.

Downtown Small Businesses

See our work with Reuben’s Deli and other small businesess as part of an overall campaign to uplift the image of Atlanta’s downtown community while highlighting stories of the people that enliven the community.

Our Storytelling Process

We start by asking questions to understand the story that you need to tell.

1. What are your specific brand and culture goals?

2. What is your intended audience to connect with?

3. Which storytellers have a personal testimonial that would best connect with that audience?

· We assemble the narrative organically. Nothing is scripted. No voice overs.

· We want every story to be authentic and thorough, but direct and to the point.